Last updated: April 2026. Effective under the Digital Personal Data Protection Act, 2023.
Cookies are small text files placed on your device when you visit a website. They help the website remember your preferences, keep you logged in, and collect anonymised usage statistics. Cookies do not contain executable code and cannot access other files on your device.
This policy is issued in compliance with:
We do not use cookie walls. You may use this website with only essential cookies active. Consent for non-essential cookies is voluntary and may be withdrawn at any time without affecting your access to our services.
| Category | Cookie / Provider | Purpose | Retention | Consent Required |
|---|---|---|---|---|
| Essential | Session / Auth (YADex) | Maintains login state, CSRF protection, portal session management | Session / 24 hrs | No — necessary for service |
| Essential | yadex_cookie_consent (YADex) | Stores your cookie consent preferences so you are not asked repeatedly | 1 year | No — stores your own choice |
| Analytics | Google Analytics 4 (G-FRC9RZRD5K) | Measures page views, traffic sources, and user journeys in aggregate. No personal profiles built. IP address anonymised. | Up to 14 months | Yes — your consent required |
| Advertising | Google Ads Conversion Tracking | Measures whether visitors from our Google Ads campaigns subscribe to a service. No targeted ads are placed based on this data. | 90 days | Yes — your consent required |
When you first visit our website, a cookie consent banner is displayed. Non-essential cookies are not placed until you actively click Accept All or enable specific categories via Manage Preferences. Clicking Reject All or closing the banner without action means only essential cookies are set.
This approach satisfies Section 6(1) of the DPDP Act 2023 which requires consent to be given through a "clear affirmative action". Pre-ticked boxes and implied consent are not used.
Under the DPDP Act 2023 and IT (SPDI) Rules 2011, you have the right to:
Withdrawing consent for analytics or advertising cookies will not affect your ability to use this website or our services.
Google Analytics and Google Ads are operated by Google LLC (United States). By consenting to analytics or advertising cookies, you acknowledge that anonymised usage data may be processed on Google's servers. Google's processing is governed by Google's Privacy Policy and their Standard Contractual Clauses. We do not share your name, email, or business information with Google via cookies.
No other third-party analytics, advertising, or social media tracking cookies are placed on this website.
In addition to using our preference centre, you can control cookies at the browser level:
Note: Blocking all cookies may prevent login and other essential functionality from working.
Our services are directed at businesses and adults. We do not knowingly collect personal data from individuals under the age of 18. Under Section 9 of the DPDP Act 2023, processing of children's data requires verifiable parental consent. If you believe a minor has provided us personal data, contact us immediately at privacy@yadex.in.
We may update this policy when we add new cookies or when the law changes. Material changes will trigger the consent banner again so you can review and re-confirm your preferences. The "Last updated" date at the top will always reflect the current version.
Data Fiduciary: Paraverse Platforms Private Limited
Doing business as: YADex
Privacy contact: privacy@yadex.in
General contact: mail@yadex.in | +91-94000 66904
Manage your cookie preferences at any time: